Enhancing human cognition and equalizing access to education through new technology.
Welcome to Axon Park, the virtual campus where you learn by doing.
Bayer currently runs BayerGC, LLC, an external General Counsel firm which provides business/legal affairs & business development services for XR, film, music, and new media industries.
Bayer most recently served as General Counsel & EVP of Business and Legal Affairs at Fender Musical Instruments Corporation, where he oversaw all corporate, product development, sales and marketing, manufacturing, operations, HR, intellectual property, licensing, litigation and compliance matters. He also handled deals with all artists, music publishers, record labels and performance rights organizations, and oversaw all production legal matters for Fender Studios, such as the revolutionary Fender Play SVOD service. Bayer was fortunate enough to work on artist deals with Eddie Van Halen, Chris Stapleton, Billie Eilish, Jimmy Page, Brad Paisley, Jason Isbell, David Gilmour, Tom Morello, Shawn Mendes, Grace VanderWaal, Brian Setzer, Kenny Wayne Shepard and Eric Clapton, as well as with the estates of Jimi Hendrix, George Harrison and Kurt Cobain.
Prior to Fender, Bayer was General Counsel & EVP of Business and Legal Affairs at Miramax, where he oversaw all business and legal aspects of film and television acquisitions, distribution, development, production, rights management, merchandising, licensing, music, delivery and marketing. His work included new productions (Bridget Jones’s Baby, Bad Santa 2, Halloween) as well as managing the deep library (Pulp Fiction, The English Patient, Chicago, Kill Bill).
Bayer has also held similar executive posts at Paramount, Image Entertainment, MP3.com, and Saban Brands.
Bayer is a graduate of Duke University and the University of North Carolina School of Law.
Axon Park is an equal opportunity employer dedicated to building an inclusive and accessible immersive future. Axon Park recruits, employs, trains, compensates and promotes regardless of race, ethnicity, religion, national origin, gender, sexual orientation, disability, age, veteran status or any other aspect of identity. These values are core to the design of our products and services, and we strive for a future where XR equalizes access to opportunity.